RRPP Soluciones

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Public Relations Marketing noviembre 13, 2006

Filed under: Qué son y para qué sirven las RRPP — rrppsoluciones @ 5:47 pm

Public Relations involves a variety of programs designed to maintain or enhance a company’s image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan.

 A public relations (PR) strategy may play a key role in an organization’s promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions. Public relations is one of the most effective methods to communicate and relate to the market. It is powerful and, once things are in motion, it is the most cost effective of all promotional activities. In some cases, it is free.

The success of well executed PR plans can be seen through several organizations that have made it a central focus of their promotional strategy. Paul Newman’s Salad Dressing, The Body Shop, and Ben & Jerry’s Ice Cream have positioned their organizations through effective PR strategies. Intel, Sprint and Microsoft have leveraged public relations to introduce and promote new products and services.

Similar to the foundational goals of marketing, effective public relations seeks to communicate information to:

  • Launch new products and services.
  • Reposition a product or service.
  • Create or increase interest in a product, service, or brand.
  • Influence specific target groups.
  • Defend products or services that have suffered from negative press or perception.
  • Enhance the firm’s overall image.
  • The result of an effective public relations strategy is to generate additional revenue through greater awareness and information for the products and services an organization offers.

Goals and Objectives

Good strategy begins with identifying your goals and stating your objectives. What are the goals and objectives behind your public relations strategy and can they be measured and quantified?

Each of these areas may reflect the goals your public relations campaign may seek to accomplish.

Press relations
Communicating news and information of interest about organizations in the most positive light.

Product and service promotion
Sponsoring various efforts to publicize specific products or services.

Firm communications
Promoting a better and more attractive understanding of the organization with internal and external communications.

Lobbying
Communicating with key individuals to positively influence legislation and regulation.

Internal feedback
Advising decision makers within the organization regarding the public’s perception and advising actions to be taken to change negative opinions.

 Excerpt from On Target: The Book on Marketing Plans by Tim Berry and Doug Wilson

*We decided to introduce to the blog some articles in english because we have some readers from countries that speak this language, thanks to all of our visitors and we hope that our articles have interested you.

*Decidimos introducir a nuestro blog algunos artículos en inglés porque tenemos algunos lectores de paises que habland ese idioma, gracias a todos nuestros visitantes y esperamos que nuestros artículos sean interesantes para ustedes.

Saludos.

 

6 Responses to “Public Relations Marketing”

  1. Camila Says:

    Hola ! Les escribo para felicitarlos por el blog. Son el segundo linkque aparece n google cuando se introducen varios de los conceptos de rrpp en la barra de búsqueda. Espero que no quede sóo en un proyecto a realizar. Continuen trabajando, como pueden ver tiene bastante feedback y hay mcuha personas ingresando y comentando su pa´gima por que les es util!!!!!
    Saludos

  2. hola camila, en serio que bueno que te guste el blog, nuestra idea es que las personas aprendan, pero sobre todo que las PYMES y las ONG’S USEN ESTA HERRAMIENTA QUE LES PUEDE SER BASTANTE UTIL!

    SIGUENOS VISITANDO

  3. Hola amigos de rrpp soluciones!!

    Primero felicitarlos por este espacio de encuentro de apacionados por las comunicaciones, espero que sea una instancia de mucho feedback, para que demostremos a las empresas de todas parte lo trascendente de nuestra gestion para el desarrollo exitiso de las misma.

    saludos a todos

    Frederick

  4. rrpp soluciones Says:

    Gracias Frederick por visitarnos, lo que queremos es crear una comunidad de apasionados por la comunicacion e intercambiar ideas.

  5. andrea Says:

    hola amigos encontre este sitio y me parecio demaciado interesante ojala siga igual por mucho tiempo ya que es de gran ayuda para quienes estudiamos en el area de comunicaciones ( relaciones públicas)

  6. Frederick Pasten Says:

    Hola de nuevo!!!

    me encataria compartir experiencias e ideas con otros relacionadores públicos.

    mi correo y msn es: wingzero907@hotmail.com

    adios


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